Adobe Firefly

Adobe Firefly is Adobe’s generative AI creative studio for producing and editing visual, video and audio content in one workflow.

The platform includes AI image generation, Generative Fill, image expansion and object editing, text-to-video and image-to-video tools, audio translation, sound effects, speech and music-generation features, plus Firefly Boards for moodboards, storyboards and collaborative ideation.

Firefly also provides access to Adobe models and selected third-party models from companies such as Google, OpenAI, Runway, Kling AI, Luma AI and ElevenLabs, depending on the feature and plan. This lets creators compare outputs from multiple models without moving between separate applications.

The product fits naturally into Adobe workflows and connects with applications such as Photoshop, Illustrator, Adobe Express and Premiere. Paid Firefly plans include monthly generative credits for premium features such as video, audio and partner-model generations, while standard image features are unlimited on paid plans under Adobe’s current rules.

Adobe offers a Free plan with limited daily generations. Current US individual pricing lists Firefly Standard at $9.99 per month, Firefly Pro at $19.99 per month, Firefly Pro Plus at a regular $49.99 per month and Firefly Premium at a regular $199.99 per month. Promotions, regional pricing and included features can change, so the official Adobe pricing page should be checked before subscribing.

For professional use, generated assets should still be reviewed for quality, rights, brand requirements and the terms that apply to the specific Adobe or partner model used.